IGA Indoor Golf Virtual Conference June 24^th 2026

Session #1 – Simulator Technology & Equipment Optimization

Presented by Ken Reynolds, President aboutGolf

Times: 8:00am PT, 9:00am MT. 10:00am CT. 11:00am ET

Description: Simulator technology is the heart of every indoor golf facility, and choosing the right systems can significantly impact both the player experience and the business’s long-term success. This session will provide a practical overview of today’s leading launch monitor technologies, including how they differ in accuracy, features, and price points. Attendees will also learn how simulator software platforms and licensing models affect operations and ongoing costs. In addition, the session will cover maintenance best practices, troubleshooting common issues, and strategies to ensure technology investments remain relevant as the industry continues to evolve.

Session #2 – Designing a Profitable Indoor Golf Facility

Presented by Matt Atkins & Tony Morgan, Design2Golf

Times: 9:00am PT, 10:00am MT. 11:00am CT. 12:00pm ET

Description: Designing an indoor golf facility requires more than installing simulators—it requires thoughtful planning that maximizes revenue, customer experience, and operational efficiency. This session will explore the key elements that contribute to a successful and profitable indoor golf venue. Attendees will learn how to evaluate potential locations based on demographics and demand, design an effective layout that balances simulators, social areas, and revenue-generating amenities, and create a welcoming environment that encourages repeat visits. The session will also address budgeting strategies for build-outs, equipment selection, and smart investment decisions that support long-term growth.

Session #3 – Hosting Leagues That Drive Recurring Revenue

Presented by George Hansen, Golf Genius

Times: 10:00am PT, 11:00am MT. 12:00pm CT. 1:00pm ET

Description: This session focuses on creating and managing golf leagues that generate consistent revenue for indoor golf facilities. Attendees will explore different league formats and scheduling strategies, learn how to leverage technology for scoring and participant engagement, identify sponsorship opportunities, and discover ways to build strong community loyalty among league members.

LUNCH BREAK 11:am PT, 12:00pm MT, 1:00pm CT, 2:00pm ET

Session #4 – Your Simulator Bay Is Full and You Are Still Broke. Here Is Why
Presented by Kyle Morris, The Golf Room, IGA Director

Times: 12:00pm PT, 1:00pm MT. 2:00pm CT. 3:00pm ET

Description: Most indoor golf facilities are built for practice and priced like it. Full bays, decent foot traffic, and still not enough money at the end of the month to show for it. This session is about why that happens and exactly what to do about it.

Session #5 – Membership Models That Work

Presented by Jordan Wood, The Back Nine Golf, VP Operations

Times: 1:00pm PT, 2:00pm MT. 3:00pm CT. 4:00pm ET

Description: This session explores the most effective membership strategies for indoor golf facilities. Participants will learn how to structure memberships to appeal to a variety of customers, comparing monthly versus annual plans, designing tiered access levels, and implementing peak and off-peak pricing strategies. The session also covers best practices for maximizing member retention and encouraging timely renewals.

Session #6 – Indoor Sims 2.0: Broadening the Funnel: Bringing More People to Indoor Golf More Often

Presented by TJ Schier, SmashSwing

Times: 2:00pm PT, 3:00pm MT. 4:00pm CT. 5:00pm ET

Description: Indoor golf venues have a well-defined audience that has worked well for years. As competition increases, the fight for market share accelerates. Want to set yourself apart from the ‘sea of similarity? What if you could increase the size of the audience you could attract? This session will focus on understanding the costs and benefits of adding food & beverage (or partnering with others to handle that), creating wider-appealing social options and creating a larger footprint indoor range so your facility can have a protective ‘moat’ around it and multiple revenue streams.